Email Automation + Personalisation = Subscriber Satisfaction

E

FlipRSS was a small side project we set up in 2016. It was set up to allow for the automation of multiple RSS feeds in newsletters. More specifically, it was set up to allow subscribers to choose which content they received and which they didn’t.

We’ve recently pushed a big upgrade to the system on the back of some pretty impressive results for clients and continued growth. New user subscriptions have been increasing organically as a result of our early SEO work. We knew it was time to make the on boarding much simpler.

Over the last 12 months, the client who had the original problem has been getting some amazing results. I’ve shared more about this in an article on Medium which goes into the solution that is getting them an email CTR 750% above industry average.

View story at Medium.com

About the author

James Qualtrough

I live on the small but beautiful Isle of Man with my wife, Donna and our twin girls Ella & Erin. I'm Head of Digital Media at Home Strategic and Co-Founder of Slidecraft.

Add Comment

By James Qualtrough

Recent Posts

James Qualtrough

I live on the small but beautiful Isle of Man with my wife, Donna and our twin girls Ella & Erin. I'm Head of Digital Media at Home Strategic and Co-Founder of Slidecraft.

Get in touch